AuthorAura Serea


SNSPA, College of Communication and Public Relations 2007 – 2009

MSc. Managerial Communication and Human Resources



Lucian Blaga University of Sibiu 2001 – 2005

BSc. Tourism and Services



Academic profile


ANC Certificate, Entrepreneurial competencies 2018

ANC Certificate, Entrepreneur in Social Economy 2015

ANC Certificate, Train the Trainers 2014

EMPRETEC Entrepreneurship Certificate, United Nations UNCTAD 2012

HR Assessment Center Certificate, HUDSON – DeWitte and Morel 2006



Chief Talent Officer

March 2017 – Present day

Actively support capability’s leaders in developing strong teams and facilitating initiatives to drive organizational alignment, team member engagement, learning, career development, rewards and recognition aimed to deliver on overall corporate strategy, growth and vision. 

The role also includes facilitating strategic organizational design working directly with senior leaders up to and including the Operating Committee and the CEO.

Responsible for developing, creating and implementing all global talent strategies from acquisition to development, employee engagement, workforce planning and executive leadership programs across employee base in all 4 countries The KPI Institute operates. 

About The KPI Institute

My Work

The KPI Institute

Managing Partner | Management Consultant

November 2010 – March 2017

Talent Management and Organizational Development Consultancy Services

Managed consulting projects for medium/ large organizations in the following areas: Organizational development, Process simplification/ design, Individual professional coaching, Created and delivered custom-made development and training programs, Organizational culture, Leadership development programs

Among the clients: Vodafone, JTI, Bergenbier, Carrefour, Continental Automotive Systems, RINF Outsourcing Solutions, Shoreo Software, Femina Romania, AIESEC Sibiu, Industrial Software, RINF Temps


My Work

Aura Serea |

HR Project Manager

September 2008 – October 2010

* Developed tools and processes for team development, from staff to managerial levels 
* Actively managed and developed internal HR processes
* Implemented organizational development programs


Talent Acquisition Specialist

* Managed end to end recruiting processes for IT and Network areas, Marketing and Finance occasionally 
* Acting as dedicated HR Consultant for the Technology business unit


My Work


Talent Acquisition Specialist

May 2007 – August 2008

I was responsible with:
* Implementing the recruiting process and following up for improvements together with the hiring managers
* Driving the selection process from the kick-off meetings when a new job is open to the decision of hire (it belongs to the hiring manager)
* Partnering with the clients for defining the profile of new employees for their teams (deciding the competencies, the methods to assess them, etc) 
* Sourcing, approaching potential candidates, interviewing, proposing short lists of candidates to internal clients
* Organizing and partnering with third parties for events, campaigns, programs to sustain the recruiting activity and to support the recruiting strategy 
* Attending events in the domain, networking
* Contributing to the process of building awareness of Adobe as employer in Romania


My Work

Adobe Systems

HR Consultant

April 2006 – April 2007

* Planning and delivering open projects on IT and Telecom
* Screening CVs
* Headhunting/ networking
* Interviewing candidates, evaluating suitability, preparing profiles and presenting the short-listed candidates to the Client
* Business development 
* Managing Talent Management Projects
* Assisting clients in identifying the critical competencies, defining the right tools for the Assessment Centers

Talent Management

InBev 2006/7
– I was the coordinator of the program from Hudson for InBev Romania
– I was responsible of managing the first selection of the candidates, close communication with them for organizing the Assessment Centers, delivery of short reports to the coordinator in Hungary
– I participated as Assessor to three regional Assessment Centers in Budapest, Prague and Moscow

Rompetrol 2007
– I was involved in the preparation of the agenda, selection of tools to be used in the Assessment Center, facilitating the sessions, writing reports for the client


My Work


Recruiting Researcher

November 2005 – March 2006

My responsibilities included:
* Designing ads and following up regarding placing them for open roles, and managing responses
* Screening CVs
* Assisting with headhunting/ networking
* Entering CVs into the database and responding to applicants
* Communicating closely with all team members on a daily basis to ensure that projects and all necessary work are moving ahead productively: interviews programming, phone screening, follow-up with the candidates, providing answers after the interviews
* Assisting with translation of text from English to Romanian or vice versa when necessary
* Telemarketing and arranging client meetings
* Managing tests applied to the candidates on line/ off line


My Work